The idea of tea ceremony and Zen has attracted attention in Silicon Valley in recent years.

Or, Zen culture such as the garden of a Zen temple is said to have been influenced by the late Steve Jobs since he was young.

It is an interesting phenomenon that Japan’s traditional culture, which values “ma” and “white space,” is supported by the world-leading IT industry.

'ma' and 'space' in the design of non-standard world

The aesthetic sense of “ma” and “white space,” which is a constant tradition in Japanese art, is an important value for non-standard world web design.

When it comes to communication, there are a lot of things you want to tell users about, but if you say too much about that, then the recipient will take up room.

That’s why I dare not talk too much, but to be conscious of the design that leaves a margin.The expression called minimal or simple is nothing more than a fruit from such an idea.

Actually, this is the same as a conversation. When I put up what I want to say and poured it like water on a board, you won't be able to reach him/her.

For example, according to the Ministry of Internal Affairs and Communications (DOJ), about 290 million DVDs per day were already distributed in Japan as of 2007, with approximately 110,000 being recognized by users.

Information that can’t even be consumed is flooded, the amount of information people consume in a day also increases, and as consumer word-of-mouth becomes more influential due to the spread of social media, information that does not reach Emotion should not be transmitted to users.

Use art and technology to make things that touch the soft parts of a person's mind

In the philosophy of non-standard world, “We use art and technology to make things that touch people’s soft parts.

In this word, the soft part of a person's mind is the emotion.

It is the idea that by arousing imagination and making deep-minded craftsmanship that can accept such imagination, we want to work on the emotion of the recipient.

I think it is important to listen to the recipient’s imagination and emotions, and leave room for them, just as there are words that say good conversational skills are good at listening.

White pattern - imagining a pure white background

In fact, I have been thinking about this for a long time in manufacturing.

a band that you join as a bassist) euphoria The album "White Pattern" released in 2007 was a work with the theme of "imagination", which could imagine white pattern on pure white background.

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Even if there is a pure white pattern on the blank background, no one usually notices it. But with the theme that if you have an imagination to feel such things more, everyday life will become more colorful and richer, music is centered around instrumental composed of minimal number of sounds in three pieces, and artwork also represents concepts.

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Next time, I would like to introduce the aesthetic sense of traditional Japanese culture that is the basis for such a philosophy and design view.