Work Flow Our process
To create D2C businesses that combine functional and emotional value, we develop e-commerce websites and support their growth through the process below.
Initial e-commerce development or redesign
Initial discovery
Quantitative and qualitative analysis
We conduct research to understand your customers.
- Buy or borrow the actual products to understand their quality, target audience and how their world is communicated
- Analyze Shopify store data
- Analyze website behavior using Clarity
- Understand gross-profit-based LTV with our custom app
- Build a marketing funnel to understand the whole picture
- Research customer feedback on social media and the web
Workshops
We run a Design Sprint workshop to align the project’s direction with our clients.
- Confirm long-term goals
- Identify the challenges to achieving those goals
- Map the customer journey
- Interview team members and experts
- Reference examples
- Sketch ideas
Test landing page
Based on the hypotheses from our analysis and workshop, we create a landing page to test what to communicate, to whom and how.
A/B testing
Through landing page A/B tests, we identify user insights into which audiences, messages and approaches lead to healthy revenue and profit.
Prototyping
We create a prototype of the main website based on the user insights identified.
Design
We design the main website.
User interviews
We ask users to try the prototype and interview them to test their responses.
Design revisions
We revise the design based on responses from user interviews.
Implementation
We implement the website using the approved design.
Test environment
We upload the implemented website to a test environment for your review.
Production release (Moving into the growth phase)
We release the website to production, then move into the growth phase.
Growth phase
Review the website using our own e-commerce fundamentals checklist
Quantitative and qualitative analysis
We conduct research to understand your customers.
- Buy or borrow the actual products to understand their quality, target audience and how their world is communicated
- Analyze Shopify store data
- Analyze website behavior using Clarity
- Understand gross-profit-based LTV with our custom app
- Build a marketing funnel to understand the whole picture
- Research customer feedback on social media and the web
Workshops
We run a Design Sprint workshop to align the project’s direction with our clients.
- Confirm long-term goals
- Identify the challenges to achieving those goals
- Map the customer journey
- Interview team members and experts
- Reference examples
- Sketch ideas
Recommend web marketing and website improvements
We propose initiatives to improve customer acquisition, the on-site experience and customer follow-up.
Implement initiatives
Once initiatives are agreed, we implement them.
Review results
We evaluate the results of the initiatives and return to step 4.
