Web Design in a Non-standard World About the first ". underlying thinking of minimal design The second article on the concept of non-standard world design regarding margins margin in Japanese culture tradition In this article, we introduced the aesthetics of Japan that values marginal space which influences this view.

This time, we will introduce what you are aware of when actually doing the design that left a margin.

intended margin

When designing a design that leaves space, you are conscious of it.
It is to make a margin as an intentional space, not the one that has been created.

Figure and Earth (Elements and margin)

"Figure and Earth" is a psychological term that often appears in design theory;
a figure is usually the point of attention
The earth is the place where attention usually does not come from.

If you put even one element in space, the relationship between figure and earth will be born.
(Elements are diagrams, and other spaces are earth)

whether the diagrams and earth are resonating with each otherand creating a pleasant rhythm.
That is important.

The intended margin creates a pleasant rhythm and becomes a meaningful margin.

elements and margins

In fact, it's rare to put one element in a space;
You need to place multiple things.

Merihari is important to make sure that you have multiple elements in place but are intended for margins.

Group information to create blocks.
At that time, elements belonging to a block are shown to be one mass;
It is basic to fill the space and create a mellowness with other margins.

and the space between elements, between blocks
It is important to be comfortable.

whether every element in that space has a pleasant distance from each other,
In other words, the balance of characters (between letters), lines ( between lines) and paragraphs margins
and the blocks that put together these elements
How long do you hold it up, down, left and right?

Pay attention to all its balance.

there's a gap.

A pleasant interval, it is like a punctuation point, breathtaking.
Whether it is a space for breathing.

i won't make room to kill you.

For example, we don’t create a “slaughter space.

It is called slaughtering the space surrounded by elements such as letters and images.
The margins for the mercenary began to exist as a half-hearted figure, not an earth.
Because it will be a cramped and breathless impression, do not make such margins unless there is special intention.

at least one of the margins is to have an escape path that leads out of screen;
It becomes a space with "out" of it.

look at the balance between figure and ground from a different perspective

What we need to doto balance these comfortable margins,
It is to be aware of both the figure and the earth.

People usually only see diagrams, but the earth has an impression of unconsciousness.
It is also the job of designers to adjust their unconscious impressions by balancing figures and ground.

Of course, people Rubin's coffin as you can't see the figure and earth at the same time
look at the balance of a figure, and then pay attention to its balance
We constantly change the perspective and design.

to see the figure and earth (elements and margins), whole and part, etc. from a multi-point of view
it's what you need to do, but especially when you design with a margin
Because margins are usually the earth and have a character that is difficult to face, it seems more important than anything else.

Nonsta Cafe "Japanese Aesthetics"

On Saturday, March 30th 2013, at our company's principal study group "Nonsta Cafe"
On Japan's sense of beauty that values margin and the design that non-standard world aims for.
Non-standard world Sato will speak to you.

More details: here for more information.