non-standard world, Inc. HIROBA Co., Ltd. We will start a business of web cinema marketing that aims to produce short films and attract customers to product branding and e-commerce sites.

Problem-solving has become a commodity. A product’s functional value alone can no longer set it apart.
Apparel and other products that are particularly important to appeal to sensitivities include exclusive directors who provide a consistent world view from product planning to promotion called “artistic director”, and we aim to prepare a consistent experience in emotional value.

In such an era, we have total direction from video to the web together with HIROBA Co. , Ltd. , which has won awards both in Japan and overseas including Cannes.
We create short films that add emotional value to our clients’ products, helping them and their clients connect in a relationship like an artist and fan.

Current Problems of Web Advertising

Normal mail order companies say 10-15% of sales are promotional expenses.
These costs are typically spent on web advertising, including listing and display ads.

1. technically-stricken
2. A lot of complex-stimulated ads make it easier to get through

I feel that it is becoming difficult to get people to click on WEB advertisements because of reasons such as “Support for e-commerce business” every day.
And even if you pay for advertising, the time spent on your website is less than one minute.
But if you stop spending money on advertising, your sales will drop.

Do you have ads that will be loved?

Our proposal for this challenge is “Would you like to spend the advertising expenses on video production?”
Extracting stories from products, making short films that customers naturally want to visit the site and attract visitors.
Short films cost initial production, but they accumulate as assets.
We believe that the compound interest effect of stacking will eventually be a better way to attract customers than ads where costs are incurred every time they click.

HIROBA profile

Established in 2011.
Produces fashion films, advertising, music videos and documentaries. In 2015, its Citizen Watch advertisement LIGHT is TIME won a Gold Pencil at The One Show, one of the world’s three major advertising awards. In 2021, Makuuchi Theater, a documentary about kabuki backstage staff during the pandemic, won the grand prize from the Japan Association of Audiovisual Producers. Recent work also includes the Fuji Television drama Nogizaka Cinemas: STORY of 46 and the film Tsugunai. The belief that “we are creating a film that matters to someone” lies at the heart of its work.

HIROBA Co., Ltd.

Message from Director Miyabe

In an age when people, things and even time are consumed,
delivering products and services that people cherish for years is a real challenge.
We listen closely to what your products mean to you and weave those thoughts into a story,
creating short films that expand the world of your brand.
Films that stay with us always seem to carry a message.
Especially in times like these, we hope to help share your message and your passion
through short films that leave a lasting impression on your customers.

If you're interested, here Please feel free to contact us after reading our website.
Thank you very much!