cinema meets commerce
Emotional value + functional value = product value
Branding with short films
Efficiency lowers costs; branding increases the value customers will pay for. Together with HIROBA, a company recognized at Cannes and other domestic and international awards, we direct projects from film to web. We create short films that add emotional value to your products and help connect you with your customers in a relationship like that between artists and their fans.
In an age when functional value alone cannot set products apart,
add emotional value
Problem-solving has become a commodity. A product’s functional value alone can no longer set it apart.
For products such as apparel, where an emotional response matters especially, brands appoint artistic directors to oversee a consistent world from product planning through production, creating a coherent experience of emotional value.
We become involved from the product planning stage and propose marketing through film.
HIROBA Co., Ltd.
about
Established in 2011.
Produces fashion films, advertising, music videos and documentaries. In 2015, its Citizen Watch advertisement LIGHT is TIME won a Gold Pencil at The One Show, one of the world’s three major advertising awards. In 2021, Makuuchi Theater, a documentary about kabuki backstage staff during the pandemic, won the grand prize from the Japan Association of Audiovisual Producers. Recent work also includes the Fuji Television drama Nogizaka Cinemas: STORY of 46 and the film Tsugunai. The belief that “we are creating a film that matters to someone” lies at the heart of its work.
works
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documentary Makuuchi Theater: An Invitation to the Classics, Autumn 2020
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comedy Vertical comedy drama for LINE VISION: The Last … of Humanity
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documentary Okitama, Yamagata: The Arcadia of the East
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TV Nogizaka Cinemas: STORY of 46 — The Democracy Diner
message
In an age when people, things and even time are consumed,
delivering products and services that people cherish for years is a real challenge.
We listen closely to what your products mean to you and weave those thoughts into a story,
creating short films that expand the world of your brand.
Films that stay with us always seem to carry a message.
Especially in times like these, we hope to help share your message and your passion
through short films that leave a lasting impression on your customers.
