Hello, I'm Representative Engineer Takasaki.
At our company, we have developed an original EC site from 0 due to customization of the major online shop creation service in Japan.However, while Internet shop creation services can be introduced at a low cost, they are completely customizable and can be customized freely from 0 but expensive, and maintenance was also difficult.
When I was having such a problem, I met “Shopify” and felt that it is highly customizable even though it can be introduced at low cost, so we also introduced it on our EC site the other day.
In this article, we will discuss the benefits of Shopify from a marketing and engineering perspective.

1. Highly customizable design and function

Shopify has its own theme creation language, an API is also published and the design and functionality are very customizable.
As for the customization of design, our company’s art director Sato has an article. here for more information.
And when it comes to features, Shopify isn’t just a standard and e-commerce site with enough functionality but also its own. App Store It is possible to expand the function of cooperation with marketing, customer support, inventory management and delivery functions such as cooperation with various SNS and mail magazine distribution services.
Also: APIs are now available Therefore, it is possible to develop scratches only in the case that you want to cooperate with your own ordering system.
I'm going to become an English speaker, but it is officially available. Documentation 、 Open Source Development Plugin It is also a great point to be fulfilled.

2. Rich in marketing-related features

While it’s an online store that can’t be sold just by making one, Shopify also has a lot of features to sell products.
Google’s latest marketing feature, from being an orthodox ad-supporting tool to Google and Facebook for attracting customers Instagram Now Lets You Buy Photos On Instagram Right Now 、 Facebook Messenger integration We have a wide range of functions to support the latest marketing.
In addition, it is equipped with an analysis function of people who "I put the product in a cart once but did not purchase" called "cago falling".
It’s pretty hard for beginners to do these marketing on their own, but even beginners are happy that the rail is being pulled by Shopify so they can keep the basics down if it does this way.

3. Rich and easy to implement payment methods

I said earlier that the state of putting it in a cart once but not buying it is called "cago falling".
It is the abundance of payment methods that are important to improve its "cago falling".
"I'm afraid I can give my credit card number to a store that I don't know very well."
"It's a hassle to enter your credit card number every time."
Because there are many customers who do not buy products put in carts because of payment problems such as "Purpose" and so on.
At Shopify, there are various payment methods such as Amazon Pay that allows you to shop with an Amazon ID/PW including credit card.
For example, when we introduced Amazon Pay in Scratch it took about three weeks to implement, but with Shopify we could enter the information that was needed within an hour and without writing any code.

We can handle everything from Shopify adoption and customization to subsequent growth hacks. here Please contact us from here.
May your online shop operations be happy!