out of all the social networks, there is no retweeting or sharing
it doesn't spread in a short time, like twitter or Facebook
in fact, it's guaranteed to be original content
Instagram has long been said to be able to deepen its relationship with fans.

about that Instagram,
there's a lot of followers
It’s got a lot of empathy (and more liked posts than followers)
I did research on corporate and personal accounts.

*The figure is as of August 2015 and the capture image is dated January 22, 2016.
* The average is counted in one week of August 2015, and it ranks fourth or second place below the decimal point.

Starbucks formula

https://instagram.com/starbucks_j/
Industry: Eating and drinking
Main posts: Products, models
Average Likes per Post: 1,397
Follower: 9,457
Average Likes/Followers: 14.5
The average number of posts per day : 1

Staba’s drink appeared in magazine-like quality product photos and model pictures.
There is a world view that makes you think it's wonderful to use stubs.

Tsuchiya tsukuda factory

https://instagram.com/tsuchiya_kaban
Industry: Apparel
Main posts: products, making, scenes of use, seasonal landscape photos and dishes
Average Likes per Post: 1,060
Follower: 15,041
Average Likes/Followers: 7
The average number of posts per day : 0.5

You can feel the story related to products such as use scene, making of a workshop.
Impression that the casual comment of staff who occasionally enters creates sympathy.
There are a lot of comments on the photos of prototypes that you want to commercialize.

woodwork yamagen

https://instagram.com/mokkouyamagen
Industry: Furniture
Main posts: Behind the scenes of production
Average Likes per Post: 795
Follower: 20,097
Average Likes/Followers: 4.0
The average number of posts per day : 0.5

From behind the scenes, a strong obsession is transmitted.
It is the impression that trust in products increases by this.

granvacas

https://instagram.com/granvacas/
Industry: general goods
Main Post: Staff's Home Rice
Average Likes per Post: 986
Follower: 9,429
Average Likes/Followers: 10.5
The average number of posts per day : 1

There are almost no photos of the product itself.
Posted a photo of high quality home rice on the theme labelled “the restaurant owner’s dining table”.
From there, it is an impression that indirectly and slowly arouses the needs of kitchen tools and tableware.

AMERICAN APPAREL

https://instagram.com/ameapajp
Industry: Apparel
Main posts: goods, staff codes and ice cream
Average Likes per Post: 3,347
Follower: 179,838
Average Likes/Followers: 1.9
The average number of posts per day : 4.6

Many likes are shots worn by celebrities.
Impressive is that in summer, photos of ice cream which are not directly related to the goods were posted.
That is the point that played a role in the direction of world view.

ViVi

https://instagram.com/vivi_mag_official/
Industry: Media
Main posts: celebrity, shot off-shot
The average number of Likes per post: 6,306
Follower: 102,652
Average Likes/Followers: 6.1
The average number of posts per day : 0.6

Models and celebrities are primarily posting subjects,
Backstage content that can only be seen here, such as shot off-shot is still popular.

TAKA（ONE OK ROCK）

https://instagram.com/10969taka/
Industry: Music
Main Posts: Live Offshot, Backstage Video (Live and Off Shot)
Average Likes per Post: 5,300
Follower: 407,691
Average Likes/Followers: 13.5
The average number of posts per day : 5.6

The impression that the feeling of distance shrinks by seeing behind-the-scenes.
the point is that he's on a train.
There are many impressions that I liked about distance-related posts.

sacantion

https://instagram.com/sakanaction_jp/
Industry: Music
Main posts: behind the scenes, live
Average Likes per Post: 2,776
Follower: 28,897
Average Likes/Followers: 9.6
The average number of posts per day : 0.1

mainly showing behind the scenes of production
A way to show an increased sense of anticipation for the work being produced.
I like it, but most of them are off-shot members.
Again, the response to a post with close distance is good impression.

unevenness

https://instagram.com/muratasaki/
Industry: Illustrator
Main posts: Family, Offshots and Occasionally Works
Average Likes per Post: 418
Follower: 7,357
Average Likes/Followers: 5.7
The average number of posts per day : 2.3

this is an illustrator.
It is impressive that there are more family photos than the work itself.
My son's photos are collecting especially likes.
This is a post that conveys people.

Keyword #1: "Comprehensive distance."

and what makes a lot of sympathy in Instagram
there are more casual posts than official information
It seems that it is effective to be behind the scenes and especially the contents of being a person.

The proximity of the distance is likely to be one point.

As a backstage example, from the pre-market stage of the product
It may be said that showing the process of making is a suitable utilization for Instagram.

Keyword 2: "Story"

instead of just making the product look beautiful in a catalog
the scene where it's being used, literally with a background
Posts that can be seen in tailoring to feel the story are popular.

i don't think this is good, but it has a nice atmosphere.
so that the viewer can naturally empathize
The point may be that it is not easy to press.

Also, it seems that the point is to arrange a tone and manners of photos.
and so new users who looked at a single post
I think it will motivate you to look at the list of past posts and follow this account.

Finally,

Instagram will spend its time building relationships with fans and customers
I think that branding is a very effective medium.

Who do you want to tell the story and what kind of impressions?
After considering the editorial policy, it seems like a good idea to start.

There are no retweets or sharing features, so
Don’t forget to attach a hashtag that is related to the theme.

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