Hi.
In this article, we will introduce how to use Instagram for small shops and individuals.
this time, we're running our own business. Instagram on EC Sites It’s also something we try to do and practice in our operations.

Instagram Is Just as Important As Websites

I think it is widely recognized that SNS management plays an important role as one of marketing for companies and individual business owners, in particular Instagram is said to be the key to self-employment and SMEs.

Instagram is a social network that posts photos, but now it plays a big role as one of the search engines. If you want to find something, for example in stores or fashion, our generation makes it common to search on Google and others, while younger generations use Instagram hashtags.

For this reason, as much as preparing a website, sending messages on Instagram has become one of the important marketing strategies to attract new customers.

There is a site that explains how to register and operate Instagram in an easy-to-understand manner, so please see here.
http://appllio.com/how-to-use-instagram
https://appbu.jp/how-to-use-instagram

In this article, we will explain the specific points of photography, processing and hashtags.

1. Photos to Post

VSCO Recommends Photo Processing Apps

The Instagram app lets you filter, edit brightness and color tones. Our shop doesn’t use that filter. VSCO It is processed by using the process.
（VSCO Read more about how to use it here. )
By doing so, it is possible to process photos more naturally.

unify the scenes taken by

In order to increase followers, it is important to convey the world view of that account, so you can communicate the world view more clearly if there is a sense of unity in what you post.

For example, we have a white back photo to unify it and the wood grain background to unify our online shop. Yoriso In the account of ""I'm posting as a basic photo that I took by drawing white cloth.

The trick in the picture is natural light

When taking a picture, it is recommended to shoot with natural light as much as possible; if you take photos with lots of window lights coming in, the image will be difficult to get rough even when editing so that you can process them cleanly.

A post shared by Mr. (@yori.so) - 2017 April 4:26 AM PDT

Photos taken under fluorescent light without wearing a white cloth, and photos taken in natural light by drawing the white cloth.
I think the difference is easy to understand when compared.
The impression will be different in just one hour, so please try it by all means.

2. About hashtags

In order to add a new follower, adding hashtags on posts is more likely to get caught up in an Instagram search.
For example, if you add a major tag such as "life with #flower" when you post flowers, the possibility of reaching flower lovers increases. In case of a post about food, it may be possible to tag themes like "# today's snack", "# morning rice" or put an English hashtag such as "#foodstagram" and "#instafood".

You might not know how to attach hashtags at first, but you may want to check it by entering the words that you care about on the search screen.

3. Contents of Posting

the texts make us feel close.

Instagram is a social network that mainly focuses on photos, but the content of text is also important. Because we keep in mind, it’s not like a diary or a memo, but rather something that makes you feel familiar with people who read it, such as “I guess” and so forth.

In addition, Instagram is also able to deal with familiar themes that are not written in a blog post; it is a tool that creates an opportunity to connect with customers as a standing position between individuals and the company.

The book, which starts next week in a series of novels. After a long time, you can feel the excitement when you flip through this heavy weight and page. As soon as you slowly pull out your books from paper boxes, you’ll be taken to the adventure of storytelling—a way of mind that you can experience because it is not possible to taste on a smartphone or PC.

more so. a post shared by you (@yori.so) 2017 April 7 12:04 AM PDT

tag

You can tag an Instagram account that is related to the content of a post, for example, if you tag someone in your project or something like this, it will appear on their followers’ timeline.

put in one's location

You can add location information to a place you’ve been out of or where you are, and by doing so it will be easier for people around that area to find them.

be linked to other social networks

It is also possible to link the content of posts with SNS such as Facebook and Twitter.

switch between multiple accounts

If you want to separate your personal account from a shop or work account, it’s easy to set up. Tap the ID at the top of the page and you will see “Add an Account” – just register the one you want to add here and switch between them easily.

There’s no such thing as this to help you grow your followers, and we feel like we’re updating Instagram every day with a small response that makes sense for us to keep it steady.

However, it is much easier to operate than updating a blog on the website so you may want to try it once and I hope this information will help you even a little.