< last time it's a continuation.

Learning from Creative Director Hiroki Sakai Designing how to engage people with smiles In the final episode today, Mr. Sakai, who is active as a creative director for projects of tens of millions of yen, taught me what he valued in leading people involved.

1. smash a scene into the body

When standing on top of many people in a project that I planned, it is said to "punch the field into my body".

"I'm very concerned about how what I planned is received in the real world, so even if it's a producer, sometimes you hand out flyers yourself when an event starts.

If you don't get this, I'm very shocked. I wonder what kind of attributes the people in my hands might have or why they wouldn't have received it. Even if the number of visitors exceeds expectations and is a big hit, if we only follow numbers, then we won't know who they are."

It seems that by experiencing not only management and planning but also on-site, it is possible to avoid losing sight of the direction of tuning. Standing up, I think it will be difficult to gain the trust of all people involved, but Mr. Sakai may have been able to seize the hearts of those involved because he has never forgotten his face as a consultant or a member of staff though he does not have a face as a creator.

2. 30% of working hours are used for seeding

In order to do creative work, 30% of the time spent working is conscious about following seeds.

"The work that connects directly to the money 70 If it exceeds %, the alert will ring and create a time that doesn’t directly connect to money but is more like sales activity. To increase knowledge, leave room for the next job as seeding. High utilization seems to be efficient at first glance. 70% I don't think we are doing new challenges as a creative company, but rather that our thinking is stopped."

It is important to not only do the work in front of you efficiently, but also act with a view toward the distant future. In order to present new values to the world and create jobs that move people's hearts, it is necessary to have space like "play" which has nothing to do with profit directly.

As I was desperate for my work within reach, I felt as if I had been slapped on the shoulder and told to look at it a little further.

The muddy part is ultimately important.

Finally, I heard about what Mr. Sakai is seeing in the future.

"We're going to have a declining birthrate and an aging population 2020 When the year's development rush is over, I think that the world will become less energetic and many existing businesses will be deceived. In such a situation, it would be more important for society to continue to present unique values in order to live properly. What is the core value at that time? I am sure that facing each person, such as the connection or whereabouts, and the smokesome part is important.

That’s not something you can make right away like a startup, so we will continue to build the foundation for what is most rooted in it. I think we have to continue to take on that muddy part."

Sakai's latest keyword is the word "place of residence," and he told me that it was fun to think about whether a place would be established by itself or if someone needed to be involved. "I don't know where you are, I think it will be the hardest." As soft as being close to somebody else's heart, Sakai says so.

Urban development and place-building activities have been thriving throughout Japan over the past few years, and I think there are very few cases of sustainable projects that require government subsidies or corporate donations.

Sakai’s project is not just a commercial facility event, but rather a place to touch the hearts of people living in town; for example, an outdoor movie theater on Lumine’s roof in a city without a movie theater or “Family Culture Festival” at Community Station Higashikoganei where you can experience your heartfelt work, food and music.

From the way he works and his work, I feel that there is a gentle future in which both sides can smile by designing the opposite side of things as well as how to interact.

It is bothersome to interact with people, but I think it's because of the relationship between them that you can see scenery that only one person can never see and Sakai told me that everyone can laugh at the same view.

Everybody and myself can laugh at each other's work, and a gentle future will surely begin here.

It's complete.