last time I explained the purpose of visiting a website and the importance of keywords to our customers. On the third day, “Basic Knowledge about SEO that web personnel want to know”, we would like to dig into the keywords a little bit more.

Considering Website Purposes and Site Behavior

In order to prepare a website that meets your purpose, we talked last time about the purpose and keyword of visitors, as well as the content matching.

The next step is to organize the purpose of “what you aim for and what you want to achieve through your website” from a business perspective.

You must have different purposes, such as "I want to increase the sales of my website", "I want to acquire new customers," "I want to improve the company's reputation" and "I want to hire employees."

after identifying the purpose If visitors achieve their purpose, what kind of behavior (site action) they would take By thinking about site behavior, it should be easy to reveal the contents of necessary content.

What kind of keywords do you search for?

In order to get the site to take action, you need to have your site visit as a prerequisite; for that reason, it must be hit as a search result against keywords entered by visitors.

So, what kind of keywords do visitors want to target use?The important thing here is that NG as an SEO measure is the coined word or a good name. not hit the search results unless there are a certain number of keywords Because, in other words, it doesn't attract customers.

Keywords include big words, medium words and small worlds, as well as indicators like “denseness” or “popularity,” which greatly alter the likelihood of being searched. The choice of keywords depends on whether or not a site can achieve its goals Just remember that it is OK first.

Keyword Tools

When we think about what keywords are effective, the key word tool is useful; our company uses Google AdWords.

With Google AdWords, you’ll be able to see how many keywords are being investigated as numbers. It's important to look at the numbers and judge them instead of just thinking about selecting keywords Yes.

When measuring the effect of a keyword, Google’s Autocomplete also makes it easy to know if you are “searching” – an autocomplete is a candidate for a keyword guessed from a string you’re entering and if it appears there will be a popular keyword.

As for keywords, it will be important in the process of thinking about site composition, so I would like to continue explaining SEO measures tomorrow.

＜ go on ＞

References: Yo Yasukawa, Maki Ezawa and Keisuke Murayama (2017)