Everyone, have you heard the word “SEO”?You may have heard people who are involved in the operation of a website say that SEO measures are necessary.

SEO is an abbreviation for “Search Engine Optimization” and means search engine optimization, which refers to a series of efforts made by Google or Yahoo JAPAN in search engines to expose more websites.

about SEO, In the special feature “Basic Knowledge of SEO that web personnel want to know” over 5 days, I would like to share a point of “I want to suppress here! When it comes to SEO, we can take technical measures as well, but this time we’ll focus on content countermeasures and start right away!

What is SEO in the first place?

SEO means search engine optimization, I’ve just explained to you. But what does “optimization” mean? To make an entrance to a website easy to understand and find. That's what I think.

and Thinking about SEO will lead to what kind of attitude you should make a website.

"I want to create such a site," "I want you to use this service." Through our website, we are excited about that idea. But I think it's safe to assume that attracting customers via search engines is almost impossible.

In order to attract unfamiliar customers, it is necessary to prepare a website considering the purpose of the customer. That’s why SEO measures are useful.

Why do we need SEO measures?

For the purpose of attracting visitors to a website, you can take various measures; for example, sending information on SNS will lead to reaching more customers.

When considering strategies aimed at attracting customers, I think it is a good idea to think that web marketing and SEO measures through social media are approaches that attack from different directions.

When thinking about the operation of a website, we tend to focus only on the easy-to-see information transmission, but not just one but also both.

for the right understanding of SEO.

Have you ever thought that the results of a search engine are actually products from a search engine company such as Google or Yahoo JAPAN?

The most scary thing about search engines is that they don’t have to use a search engine, so we value the quality of products called search results.

So, It's NG to force you up the search list. Because it's like poisoning a product, and if you spend as much as an ad, it's not easy to get results, so first you need to learn SEO knowledge.

By the way, since Yahoo JAPAN uses Google’s servers, search results are similar to Google, so the search engine measures will be practically a countermeasure against Google.

How can you increase your website visitors through SEO measures?We will introduce more specific measures from tomorrow.

＜ go on ＞

References: Yo Yasukawa, Maki Ezawa and Keisuke Murayama (2017)