Special Issue on "Basic Knowledge of SEO" for beginners in SEO yesterday I started from the entrance of "What is SEO in the first place?"

Today, on the second day, I would like to start by thinking about what kind of ideas customers will search for information from a customer’s perspective.

first think about what kind of people someone wants to visit

The most important concept in SEO is “the purpose of website visitors” When you think about how to attract customers from a world of the Internet with huge amounts of information swirling around, we first write down what purpose people want them to visit.

Let's be a visitor.

Next, I imagine what visitors are thinking and searching about their feelings -- if they say this in more succinct terms. "What's going on on the site in the first place?" I think that "getting customers' feelings" is also the basics of business.

If you are a website production company like us, it is easy to answer simple questions such as “come to the request for website creation”, but if we operate an online shop “yes,” tactics vary greatly depending on the way of purpose: “come to buy fashionable art goods”, “come to read things that make your mind softer” or “come to taste time that makes you feel kind in the day”.

The search keyword contains the purpose of customers.

When you think about what purpose your visitors are doing a search, and what's important is, "What kind of keyword are you using?" That’s because the keyword contains the purpose of our customers.

To prepare a website that responds to the purpose of our customers, i. e. , preparing content for websites according to the purpose of the searcher and displaying it in search results will be familiar with making them happy, and we will also fulfill our purpose as a website creator.

make the content displayed in search results attractive

The user’s experience begins before they get to the website, which means that it appears in search results.

As you're probably used to seeing, Google's search results screen shows ads at the top and below that is information called natural search results (organic results).

Then, by reading the content displayed in this natural search result, customers think about whether to click on it: “Which Tomatoes should I buy?” It’s the same item at a supermarket.

Tomatoes can’t be explained by opening their mouths, but a natural search result contains an explanation that changes the click rate significantly by making this sentence an attractive description.

this is... It is also a great appealing point for customers, and it is the top page of website. You can say that.

As for how to set up this description and how to write an attractive explanation, our company can support or propose it so please feel free to contact us. Of course, if you do "search" the setting method will come out, so please check by all means.

＜ go on ＞

References: Yo Yasukawa, Maki Ezawa and Keisuke Murayama (2017)