We created a website for One Camp, which is a camp project that aims to promote Kobe YMCA’s mission of “realizing a society where diversity can be acknowledged and accepted.” The main purpose of this event in the Seto Inland Sea and Yoshima Island was to give various people an understanding of the purpose; we adopted colorful drawing by oil-colored artist Hiroshi Yasuda as our main visual to express the world view of camping together with diverse backbone participants.

It is said in various places about the importance of diversity (diversity) and inclusion (inclusion), but there are unexpectedly few opportunities to experience diverse values in everyday life.

What can you see by having a camping experience with someone who is physically, psychologically or socially different from you?

I hope that this completely new camping project will be an opportunity to think about something.

URL: https://kobeymca-yoshima.jp/onecamp/
Client: Kobe YMCA, One Camp Executive Committee
Planning/Art Direction/Design/Photo/Writing: Shota Sato (non-standard world, Inc.)
Coding: Sayaka Kawashima (non-standard world, Inc.)
Drawing (Main Visual): Yu Yasuda
Message Video: Kenji Takasaki (non-standard world, Inc.)
Drone shot (Message Video): Mai Oura (non-standard world, Inc.)