your shopify team Collaborative Shopify development and operations support
We support consulting, design, engineering and marketing as one connected process. We build with Shopify themes or next-generation headless commerce, contributing as your in-house web team outside your company.
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Headless commerce
Shopify e-commerce development
Shopify e-commerce development
- What is next-generation headless commerce with Shopify?
A next-generation e-commerce approach widely used by technology-focused D2C businesses overseas, headless commerce separates data in the back end from design in the front end.
What headless commerce
makes possible
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- An exceptional customer experience
Separating design from data gives you greater design freedom. As customer touchpoints diversify across computers, tablets, phones, social media and physical stores, headless commerce lets you design the best experience for each.
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- Websites that are easier to scale, change and improve
Traditional e-commerce websites can go down during traffic surges, such as after television coverage, or suffer lengthy outages after an unsuccessful redesign. Headless commerce can serve the website from fast, resilient servers, helping it stay available as the business grows.
It also makes development more efficient, enabling the website to adapt flexibly to customer responses, social conditions and business needs.
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- Flexible connections with other systems
E-commerce brings together many aspects of management. Beyond the online shop itself, it must connect with systems for content production, order management, customer support, shipping and more.
Headless commerce connects flexibly to different systems through APIs. For example, it makes it possible to combine Shopify and WordPress on the same domain and page, something previously difficult to achieve.
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- Fast and secure
Headless commerce can make websites exceptionally fast.
As the saying goes, a 0.1-second delay reduces sales by 1%, while a one-second speed improvement raises sales by 10%. Speed directly affects e-commerce sales. Fast websites are also more likely to rank well in search, helping attract customers. Separating design from data reduces potential points of attack, improving security and lowering operational maintenance costs compared with traditional architectures.
Case studies
This is the website for our own publishing label, yori.so publishing. Experience the speed and feel of headless commerce for yourself.
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Shopify theme
E-commerce website development
E-commerce website development
- We build original Shopify themes designed specifically for your brand, rather than relying on a ready-made design.
- Our experience includes speaking at official Shopify webinars and writing a technical book on theme implementation, giving us extensive knowledge and experience in Japan.
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App implementation support to improve operational efficiency
- We help introduce apps and SaaS tools for fast, accurate shipping operations—outsourced warehouses, shipping labels and delivery date selection—and customer support, including FAQs and inquiries.
- We help introduce apps and SaaS tools for in-store POS and appointment booking, and for sharing inventory and sales information between physical stores and e-commerce.
Our Shopify development process
We believe testing hypotheses and improving continuously after launch are essential to business growth. We recommend narrowing the initial requirements to reach a first release in about three months.
month1
1week
- Discovery
- Create a Lean Canvas
- Initial discovery
To understand the business as a whole, we create a Lean Canvas: a one-page overview of its business model.
1week
- Design sprint
- Identify long-term goals and challenges
- Create a customer journey map
- Interview experts and team members
- Generate ideas and make decisions
- Create a storyboard
To test hypotheses quickly, we use Google’s Design Sprint framework to create a rough e-commerce website storyboard in two days. Incorporating both management and operational perspectives helps everyone take ownership of the project.
month2
3week
- Create a prototype
- Create a paper prototype
- Build a prototype using Adobe XD or an existing Shopify theme
Based on the storyboard from the previous step, we create an interactive prototype for user interviews.
1week
- User interviews
- Observe users testing the prototype and identify improvements
We invite about five actual users, or people with similar characteristics, to try the prototype, observe them and interview them to identify improvements. This process reveals insights the project team may not have anticipated and is essential to refining the website.
month3
3week
- Design
- For an original theme, develop the design from the prototype
- For an existing theme, make adjustments and replace draft images and copy with final content
For an original theme, we build on the prototype’s structure to create a design that communicates the brand’s world. When using an existing theme, we refine the prototype website and replace its images and copy with final content.
1week
- Design revisions
- Revise the design as needed
- Determine payment and shipping methods
- Determine payment and shipping methods
3week
- Implementation
- Implement Shopify themes and apps
For an original theme, we implement the theme and apps. If an app requires substantial development, we divide the work into phases, generally aiming for an initial release within three months.
month4
to be continued
- Launch
- Publish the store
- Growth
- Analysis and improvement
We analyze the website quantitatively and qualitatively, using analytics and user interviews, and make improvements continuously.
