The e-commerce site of HINEMOS, which develops sake based on the concept of “time”, has been renewed.
Through the design sprints, we presented ideas to each other and aimed at “a site that balances HINEMOS’ world view as a sake with ease of use for both good times and bad times.

In order to get acquainted with the world view, we express the concept of “time” throughout our site; revamped tones and design that highlight beautiful product packages. When you visit the TOP page, there will be alcoholic beverages from visiting time. This is what media artist Mr. Hayasaka has built an algorithm.

In addition, by adding a conductor for each purpose such as "gift" or "enjoy yourself", and clearly specifying the characteristics of each sake including taste and alcohol content, we created it so that it is easy to choose according to your needs.

Client: RiceWine, Inc.
URL:https://hinemos.tokyo/
Project Management: Shota Sato (non-standard world)
Creative Direction:Kenji Takasaki (non-standard world)
Art Direction,Design:Yuki Kazama (non-standard world)
Web Development:Haruka Nishida, Saori Nakamichi
Animation:Akira Hayasaka